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WWJ Winter Survival Radiothon

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THAW’s WWJ Winter Survival Radiothon was a fantastic success. $986,256 was donated to help thousands of Michigan families pay utility bills. The 14-hour day featured an online auction, hourly incentives, and most of all, generous WWJ listeners calling in to make generous pledges.

Enormous thanks to our Presenting Sponsor DTE Energy, Hero for Heat Sponsor Enbridge, Winter Survival Sponsors Ascension Southeast Michigan, Barton Malow Foundation, Ferndale Electric, Hourly Sponsors, and additional contributors (see below). This event would not be possible without their leadership and support of THAW.

Equally as inspiring are the more than 50 volunteers that generously donated their time to run the virtual phone bank!

As we continue to assist clients in navigating the ongoing impact of the COVID-19 pandemic, we aim to provide resources that empower Michigan residents to gain stability. Our work is holistic, influencing so many areas of life – children need access to electricity as they engage in school activities at home. They need warm, well-lit homes to enable a comfortable learning environment to focus. And as we each do our part to continue to mitigate the virus’s spread, staying healthy and safe, families need access to running water. Finally, our work prevents families from making hard decisions on spending limited funds, resulting in at least one need not being met. Our mission now is more vital than ever.

Presenting Sponsor

  • DTE Energy

Hero for Heat Sponsor

Winter Survival Sponsors


Hourly Sponsors