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WWJ Winter Survival Radiothon

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Presented by DTE
February 4, 2022
5 am – 7 pm


THAW’s WWJ Winter Survival Radiothon is back! This event raises funds to pay utility bills for low-income and vulnerable Michigan residents by taking pledges from callers during the 14-hour day. Highlights of the radiothon include:

  • Hourly sponsors to match callers donations
  • Corporate, foundation and individual “challenges” throughout the day
  • Live on air check presentations
  • Special incentives for donors during the day
  • A fabulous silent auction

As we continue to assist clients in navigating the ongoing impact of the COVID-19 pandemic, we aim to provide resources that empower Michigan residents to gain stability. Our work is holistic, influencing so many areas of life – children need access to electricity as they engage in school activities at home. They need warm, well-lit homes to enable a comfortable learning environment where they can focus. And as we each do our part to continue to mitigate the virus’s spread, staying healthy and safe, families need access to running water. Finally, our work prevents families from making hard decisions on spending limited funds, resulting in at least one need not being met. Our mission now is more vital than ever.

The 2022 Winter Survival Radiothon phone bank will be virtual. If your company is interested in volunteering, please email



Presenting Sponsor

  • DTE Energy

Hero for Heat Sponsor

Winter Survival Sponsors


Hourly Sponsors