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Peacock Room Struts it Stuff: Detroit woman-owned business opens two new locations

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Peacock Room Struts it Stuff: Detroit woman-owned business opens two new locations

Where do women of many hues and many sizes go to shop to look smashing?

The first answer from a fashionista is “The Peacock Room,” owned and delightfully stocked by Rachel Lutz.

“Our success has been built on customer loyalty and customer recommendations,” says Rachel Lutz. Photo by Hannah Robar

Lutz delivers on price, fashion-forward style and ambiance in her store inside the Park Shelton, next door to the Detroit Institute of Arts. Instead of haunting the malls or plinking the computer keys, customers can come to a convivial place where salespeople actually work the floor and hunt racks to find the ideal outfit for you. In an age when so much shopping is done by price and popularity, Lutz’s team looks to make customers look fit and fabulous.

Now she’s bringing that same style to the two new stores she’s opening in the venerated Fisher Building, down the hall from the Fisher Theater. One is another Peacock Room. The second is a new store called YAMA, named for Minoru Yamasaki who designed the World Trade Center and lit up Detroit’s architectural scene.

Tickets for The Peacock Room’s opening reception and shopping evening only are $75. Food and Lot 40 signature cocktails will be served from 6 p.m. to 9 p.m. Antique cars from Detroit Classic Car Rentals will be on display on Second Avenue. For more information please click here.

The next night, Nov. 21, YAMA’s preview event will benefit THAW (The Heat and Warmth Fund), which provides utility assistance for Detroit residents in desperate need. From 6 p.m. to 9 p.m., guests can browse YAMA’s modern clothing and jewelry inspired by modernist Detroit architect Minoru Yamasaki. Tickets for the benefit opening are $50, including food and drink.